|
Strategic Management I, is a core course for PGP students at Asian School of Business.
Credits : 3
No. of sessions : 30
Faculty : Prof. V.Harihara Subramanian
Attendance
Performance
Project
Evaluation
ASB Powerpoint Template
How to prepapre a Strategy Case
I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When;
And How and Where and Who.
—Rudyard Kipling
|
In the fast changing and globalised world Strategic Management has gained significance. From a 'Business Policy' approach, organisations are moving towards more comprehensive and proactive Strategic Management.
In this Core Course, students will be able to view organisations as General Managers bringing into play all their functional skills learned so far. They will be exposed to all the Models and Tools of Strategic Management and will be involved in Developing Vision and Mission, Analysing the internal and external environment, Establishing Long Term objectives, Generating Strategic Action Plans.
Issues relating to Implementation and Evaluation will be dealt with in the next term.
The pedagogy
The course will consist of lectures, conceptual discussions, case studies and presentations.
Participants are expected to come fully prepared with the assigned readings in the relevant chapters of the texts, cases and other referred materials. Emphasis will be on student discussions, presentations and participative learning.
The faculty will only act as facilitator.
Cellphones are to be fully switched off in the class.
Laptops are to be used only when required.
Course Outline and Session Plan
Term 1
Module
|
Sessions
|
Topic
|
Reading
|
|
|
|
Role of General Manager
|
|
|
1
|
1,2
|
What is Strategy?
Mission and Vision Statement
|
Chap 1
"What is Strategy?" by Porter
|
|
2
|
3,4
|
What is Performance?
Some metrics / Triple Bottom Line
|
Chap 2
Study the Mission Statements of any two organizations, comment and improve
|
|
3
|
5, 6
|
Evaluation of Environmental Threats
Porter’s 5 Forces Model
|
Chap 3.
Calculate the Performance Ratios which you think are critical for any selected organization.
|
|
4
|
7, 8
|
Evaluation of Environmental Opportunities
|
Chap 4
& The Five Competitive Forces that Shape Strategy by M.Porter
All Teams to choose and submit the name of the company for the Group Project (Click for details)
|
|
5
|
9 , 10
|
Evaluating Firms Strengths and Weaknesses. Resource Based View. BCG, SWOT/ TWOS
|
Chap 5
|
|
|
11
|
Case. Verizon Communications p. 394 . Lead Team : Porter
|
|
|
12
|
Case : Harley Davidson p.648 Lead Team: Drucker
|
|
|
|
Mid Term Quiz I
|
|
|
|
Strategies In Action
|
|
|
6
|
13,14
|
Various Strategies in Action
Vertical Integration
|
Chap 6
All teams to submit rationale of Project company
|
|
7
|
15, 16
|
Cost Leadership
Case : SouthWest Airlines. Lead: Team Prahalad
|
Chap 7
|
|
8`
|
17 18
|
Product Differentiation
Case : Apple Computers p 730
Lead: Team Kaplan
|
Chap 8
|
|
9
|
19, 20
|
Flexibility
Case: Wal-mart Stores p. 494 Lead: Team Mintzberg
|
Chap 9
|
|
10
|
21, 22
|
Tacit Collusion
Case : E-Bay p. 442 Lead Team Drucker
|
Chap 10
|
|
|
23
|
Mid Term Quiz II
|
|
|
11
|
24, 25
|
Strategic Alliance
Case. Reebok p. 788
Lead: Team Prahalad
|
Chap 11
|
|
12
|
26, 27
|
Diversification.
Case : Boeing p. 706
Lead Team Kaplan.
|
Chap 12
|
|
13
|
28,29
|
Organising and Implementing Corporate Diversification
Case: Amazon p. 454 Lead Team Mintzberg
|
Chap 13
|
|
14
|
30,31
|
Mergers & Acquisitions
Case: Biomet p 760
Lead : Team Porter
|
Chap 14
|
|
|
32, 33
|
Group Project Presentations
|
|
|
|
34,35
|
Final Exam
|
|
|
|
|
|
|
Cases : Page numbers refer to Text Book : Strategic Management by Fred David, Pearson, 10 edition.
These are comprehensive cases and analysis should not be limited to the concepts under discussion in the module.
Required Textbooks:
-
The principal required textbook is Jay B Barney, “Gaining and Sustaining Competitive Advantage”, 2nd edition, available for Rs. 250 in a low-priced Indian edition (2005) from Pearson Education
-
The second required textbook is meant for cases, and is Fred R David, “Strategic Management: Concepts and Cases”, 10th edition, available in a low-priced Indian edition (2006) from Pearson Education
References: / Readings :
What is STrategy? by M.Porter
-
Porter, “Competitive Advantage”, The Free Press
-
Wheelen, Hunger and Rangarajan, “Concepts in Strategic Management and Business Policy”, Low Priced Indian Edition, Pearson Education
-
Strategic Intent by Gary Hamel and CK Prahalad, HBR May - June1989
|
Create your own educational wiki!
Add to Del.ici.ous